This is the challenging part and often requires the most time and effort. They became famous through Dan Brown’s best-selling novel “Angels and Demons”.Īmbigrams used as word marks must be visually appealing and easy to read. ![]() They are often incorporated in logos because they have point rotation symmetry and look the same when flipped 180 degrees. Ambigrams are a special type of word/figurative marks. Match the letters and highlight similaritiesĪ lot of companies use ambigrams in their branding, including Deutsche Bank, the online travel agency Opodo or the consumer electronics company Sonos. ![]() In this tutorial, we will demonstrate the different steps involved in creating an ambigram and the best approach to designing one. We have created a tutorial on the subject in time for the first “Ambigram Day”. However, creating an ambigram requires a good deal of artistic talent and careful preparation. They add a modern, tasteful and contemporary touch to designs. Ambi-what? You have no clue what an ambigram is? That’s a shame really because ambigrams are special.
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